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  • Writer's pictureCinelab Film & Digital
    • Apr 1, 2021
    • 2 min read

BRITISH ARROWS 2020 -The Show, The Awards And The Winners

British Arrows 2020 winners were announced on 25th March 2021 at the Arrows first ever live broadcast event. The Awards were hosted by comedian, actor and director Richard Ayoade, who is well known for his role in The IT Crowd on Channel 4, was broadcast live to over 1,100 people, celebrating winners across 25 ARROWS and 21 CRAFT categories.


  • Commercial of the Year was won by ‘Bounce’, made for Apple Air Pods by TBWA/Media Arts Lab and Pulse Films.

  • Agency of the Year was awarded to AMV DDBO

  • Production Company of the Year was awarded to Pulse Films.

  • A special category was introduced during the pandemic to allow work created during the first lockdown to be recognised;

  • The Made in Lockdown – Campaign winner was BBC, Bringing Us Closer, made by BBC Creative Studio and The Made in Lockdown – Single winner National Centre for Domestic Violence, Abusers Always Work From Home by Wunderman Thompson and Stink Films.

  • The Arrows also presented a short film featuring all the shortlisted work in this category. The film was a unique collaboration with The Elements Music and Create Not Hate reflecting on the year in and out of lockdown.



Aarti Mahtani, Cinelab London's Commercial Sales Manager presented the gold Arrow for the 2020 'Achievement in Production Award sponsored by Cinelab London.


Massive Congratulations to Davud Karbassioun, George Saunders & Ian Kelly for winning this award. - for AirPods, Bounce made for TBWA\Media Arts Lab by Pulse Films, directed by Oscar Hudson.






To see a full list of the winners see here:


See British Arrows 2020 Book of the Night here:











Winning Films Shot On Film - Congratulations to Everyone!

Thankyou for trusting the team at Cinelab London.


Diageo - Guinness 'The Purse'

Agency: AMV BBDO London Production Company:

Stink Director: Tom Green

Silver Arrow (Best Over 60 and Up To & Including 90 Second)

Silver Arrow (Alcoholic Drinks)

Silver Arrow (Craft/Casting)

Silver (Craft/Editing)

Bronze (Craft/Director The Frank Budgen Award)


Molson Coors - Carling 'Pigeons'

Agency: Havas London Production Company: Somesuch

Director: Alex Hulsey DoP: Robbie Ryan

Silver Arrow (Branded Entertainment)


Diageo Guinness - Liberty Fields | The Pioneers of Women's Rugby

Agency: AMV BBDO/London Production Company: Stink/UK

Director: Eliot Rausch Monika Lenczewska

Bronze Arrow (Alcoholic Drinks)

KFC Chicken Town

Agency: Mother Production Company: Pulse Films

Director: Sam Pilling DoP: Mackenzie Sheppard

Silver Arrows (Food & Non -Alcoholic Drinks)

YouTube Music Artist Spotlight Series Burna Boy

Agency: The FADER Production Company: Knucklehead

Director: Maceo Frost DoP Joel Honeywell



Comic Relief Wise Words

Agency: Wonderhood Production Company: Pulse Films

Director: 32 DoP: David Foulkes

Arrows Bronze (Charity & Public Service)

The Show was hosted by comedian, actor and director Richard Ayoade,

Aarti Mahtani, Cinelab London's Commercial Sales Manager presented the gold Arrow for the 2020 'Achievement in Production Award sponsored by Cinelab London."






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