Philips Shouting Men
The Philips ‘Shouting Men’ campaign was directed by Meeto from Missing Link films features a performance group called Mieskuoro Huutajat ("Shouting Men"). While their shouting sounds aggressive, the words (translated in subtitles) highlight their sensitive side.
Meeto says: “To me shooting this on film in 4:3 format gave the idea a sense of authenticity, and really helped to create something unique. Shooting on film added to the whole Scandinavian organic feel that I think these men represent. Film emphasizes facial repression - skin tones etc. And this would just really be a cool, organic approach that would add a magic cinematic feel to it. Thanks to my amazing DP Jonathan Grevsen, and to my producer and partner in crime Ben Link who had my back and had total belief in using film.”
Production Company: Missing Link Films
Producer: Ben Link
Director of Photography: DOP: Jonathan Grevsen
Agency: Ogilvy London