CASE STUDY  

Burberry Commercial

Burberry and Megaforce - two big names. So big in fact, combining them has the potential to create atmospheric changes (of the giant hailstone kind). 

Burberry ‘Festive” Directors Megaforce
 

Case Study: Burberry Commercial

Burberry and Megaforce - two big names. So big in fact, combining them has the potential to create atmospheric changes (of the giant hailstone kind). 

Burberry ‘Festive” Directors Megaforce

The film centres on a quartet who dance through the streets; each step choreographed by the (La)Horde collective and creatively written, imagined and directed by Megaforce via  Raff. 

 

The DoP was Katelin Arizemendi. 

Burberry ‘Festive” Directors Megaforce

Megaforce “We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film Singin’ in the Rain came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together.” 

Set in London and Suffolk, the commercial was shot on 35mm 3 perf. Cinelab London were responsible for 35mm 3 Perf & 16mm Film Processing, Push Processing, Film Dailies, Scanity HDR 2K Scans and Deliverables. 

Commercial Services provided by Cinelab London:

Negative Development/Film Processing: 35mm 3 Perf 

Push Processing 

Film Dailies - Scanity HDR 2K Scans 

Digital Deliverables

Burberry ‘Festive” Directors Megaforce

Credits

CLIENT: BURBERRY 

CHIEF CREATIVE OFFICER: RICARDO TISCI 

VP, CREATIVE: RACHEL CROWTHER 

ART DIRECTORS: AL WATTS and SEAN BELL 

DIRECTOR OF PRODUCTION: ROSE PERCY 

SENIOR PRODUCER: ASHA JONEJA 

PRODUCER: CARA GILLIES  

AGENCY & PRODUCTION COMPANY: RIFF RAFF FILMS 

CREATIVE & DIRECTION: MEGAFORCE 

EXEC PRODUCER/OWNER: MATTHEW FONE 

PRODUCER: NICK GOLDSMITH 

PRODUCTION MANAGERS: HANNAH FOWLES-PAZDRO / GEORGIA MILLS 

CHOREOGRAPHER: (LA)HORDE 

DOP: KATELIN ARIZMENDI 

CAST: ZHANE SAMUELS, KEVIN BAGO, ROBINSON CASSARINO, CHANTEL FOO 

Burberry - 'Festive'