Case Study: Burberry Commercial
Burberry and Megaforce - two big names. So big in fact, combining them has the potential to create atmospheric changes (of the giant hailstone kind).
The film centres on a quartet who dance through the streets; each step choreographed by the (La)Horde collective and creatively written, imagined and directed by Megaforce via Raff.
The DoP was Katelin Arizemendi.
Megaforce “We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film Singin’ in the Rain came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together.”
Set in London and Suffolk, the commercial was shot on 35mm 3 perf. Cinelab London were responsible for 35mm 3 Perf & 16mm Film Processing, Push Processing, Film Dailies, Scanity HDR 2K Scans and Deliverables.
Commercial Services provided by Cinelab London:
Negative Development/Film Processing: 35mm 3 Perf
Film Dailies - Scanity HDR 2K Scans
CHIEF CREATIVE OFFICER: RICARDO TISCI
VP, CREATIVE: RACHEL CROWTHER
ART DIRECTORS: AL WATTS and SEAN BELL
DIRECTOR OF PRODUCTION: ROSE PERCY
SENIOR PRODUCER: ASHA JONEJA
PRODUCER: CARA GILLIES
AGENCY & PRODUCTION COMPANY: RIFF RAFF FILMS
CREATIVE & DIRECTION: MEGAFORCE
EXEC PRODUCER/OWNER: MATTHEW FONE
PRODUCER: NICK GOLDSMITH
PRODUCTION MANAGERS: HANNAH FOWLES-PAZDRO / GEORGIA MILLS
DOP: KATELIN ARIZMENDI
CAST: ZHANE SAMUELS, KEVIN BAGO, ROBINSON CASSARINO, CHANTEL FOO